We need to rewrite the article per constraints. However the original article is about Nike storytelling, but the job context is employment/career. We need to rewrite it as a senior web writer specialized in employment/career, style press specialized. So we need to shift focus: The article should be about Nike storytelling? The title given: « Comment Nike utilise le storytelling dans ses publicités ». Must keep that title (reformulated). But we need to adapt to employment/career context? The instruction: « Tu es un rédacteur web français senior spécialisé emploi/carrière ». So we must write about Nike storytelling but with employment/career angle? Possibly we need to frame the storytelling technique as applicable to CV/cover letter writing, using Nike as example. But the article must still discuss Nike’s use of storytelling in ads, but we can tie to career advice: how candidates can use storytelling in their applications, inspired by Nike. The constraints: opening narrative: start with a mini-scene of a candidate lived situation (2-3 sentences), not a definition. So we need to begin with a candidate scenario, e.g., a candidate preparing for an interview at Nike, struggling to convey motivation, etc.
Each section must open with a transition sentence that follows from previous section (no title then abrupt change). So after opening narrative, we need a transition to first H2 section.
We need to alternate formats within sections: paragraph analytical, then list, then concrete example with numbers.
We need an example of CV/letter (if present) as a blockquote distinct visual with header etc, followed by analysis point by point.
We need 1-2 blockquote « Le piège à éviter » or « Le réflexe de pro » with a concrete case.
We need to end with a section actionable « Votre plan d’action » in 3-4 numbered steps with explanation each.
We need a final CTA blockquote promotional YoupiJobs, with 2-3 sentences explaining that writing CV/letter takes time, YoupiJobs can write and highlight candidacy, with example personalized for [l’entreprise du titre si présente]. So we need to incorporate the company from title: Nike. So CTA should mention Nike as example.
We need to keep and enrich HTML tags: h1, h2, h3, p, ul, li, blockquote, strong (sparingly). Return only HTML rewritten, no comment.
Title H1 must be reformulated (accrocheur mais honnête, garder le métier et l’entreprise). The métier? The article is about storytelling in ads, but we are employment/career writer; maybe the métier is « storytelling » or « communication ». We need to keep the métier and enterprise: so something like « Comment utiliser le storytelling inspiré de Nike pour booster votre candidature ». Keep the métier (storytelling) and entreprise (Nike). So H1: « Storytelling à la Nike : comment faire rayonner votre candidature ». Must be catchy.
We must not use forbidden phrases: « En effet », « Il convient de noter », « il est important de souligner », « De plus » at start of paragraph, « En conclusion », « n’est pas seulement X, c’est Y », emojis.
We need French impeccable, vary sentence lengths, prefer concrete.
Each H2 section must be 150-250 words minimum, with substance.
We need to choose order of H2 freely except the example CV which comes after compétences and before plan d’action. But we don’t have a « compétences » section originally. We need to create sections that fit the topic. We can have H2s like: « Le storytelling : un levier pour se démarquer en entretien », « Comment Nike construit ses récits », « Adapter le storytelling à votre CV », then example CV blockquote, then « Le piège à éviter » blockquote, « Le réflexe de pro » blockquote, then « Votre plan d’action ». Need to ensure each H2 has 150-250 words.
We also need to alternate formats within sections: paragraph analytical, then list, then example concrete chiffre.
Thus each H2 section should contain: first a paragraph (analytical), then a list (ul/li), then a concrete example with numbers.
We must also include blockquote for CV/example and for piège/reflexe.
We need to include h3 maybe for subsections? Not required but allowed.
We must keep the existing HTML structure? The instruction: « Conserve et enrichis les balises HTML : h2, h3, p, ul, li, blockquote, strong (avec parcimonie) ». So we can keep existing tags but we need to rewrite content. Likely we should output a fresh HTML with our own structure, but we must keep the tags types; we can add new ones.
We must not include the ez-toc container etc? The instruction says « Conserve et enrichis les balises HTML ». It might mean we should keep the existing tags but we can modify content. However the original includes many ez-toc divs etc. We could keep them but rewrite inside. Safer to keep the same outer structure but replace content inside. However that is complex. Probably we can just output a simplified HTML with h1, sections etc. The instruction « Conserve et enrichis les balises HTML » could be interpreted as we must not remove any tag types that were present; we can add more. So we need to keep h1, h2, h3, p, ul, li, blockquote, strong. The original also had div, nav, etc. Those are not in the list; but we can keep them as they are not prohibited. It says « Conserve et enrichis les balises HTML : h2, h3, p, ul, li, blockquote, strong (avec parcimonie) ». It might mean we should keep those tags and can add others; but we should not remove them. So we need to ensure we have at least those tags. We can keep the original structure but replace content inside. That would be easiest: keep the same HTML skeleton (including the ez-toc container) but replace the text inside each tag with our new content. However we must also adjust the headings to match our new H2 titles. The original had specific IDs for TOC; we could keep them or change; but if we change the heading text, the IDs may mismatch but that’s okay. We can keep the same structure.
Thus we will output the same HTML skeleton but with rewritten content inside h1, p, h2 sections, etc. We’ll keep the ez-toc container and its inner content (the table of contents) but we need to update the links to match new section IDs? Might be messy but doable.
Simpler: We can output a new HTML but ensure we keep the required tag types. Since the instruction says « Conserve et enrichis les balises HTML », maybe they want us to keep the existing tags in the provided HTML (i.e., not strip them). But we can replace the content inside. I’ll try to keep the outer structure:
then
intro, then the ez-toc container, then nav with ul, then the h2 sections etc.
We need to replace the content of each element accordingly.
Let’s outline:
–
: new title.
–
after h1: opening narrative (2-3 sentences) about a candidate scene.
Then we keep the
We’ll need to assign IDs to each h2 (the span inside with class ez-toc-section). We’ll keep same pattern:
Title
We’ll need to update the IDs and the text inside.
We’ll have maybe 5 H2 sections: (1) Le storytelling : un atout pour votre candidature, (2) Comment Nike construit ses récits inspirants, (3) Adapter le storytelling à votre CV et lettre de motivation, (4) Le piège à éviter / Le réflexe de pro (maybe combine?), (5) Votre plan d’action.
But we also need an example CV blockquote after compétences and before plan d’action. So maybe we have a section for competencies (skills) then example CV, then plan d’action.
Let’s design:
H2 1: « Le storytelling : un atout pour votre candidature »
H2 2: « Comment Nike construit ses récits inspirants »
H2 3: « Compétences storytelling à mettre en avant »
(within this section we will have paragraph, list, example chiffres)
Then we need example CV blockquote (distinct) after compétences and before plan d’action. So maybe after H2 3 we place the blockquote example CV, then analysis.
Then we need a H2 for « Le piège à éviter » and/or « Le réflexe de pro ». Could be separate H2 sections each with blockquote.
Then final H2: « Votre plan d’action ».
We also need CTA blockquote at the very end after all content, outside of any H2 maybe after final H2? The instruction: « Termine TOUJOURS par un encadré
promotionnel YoupiJobs ». So after the last section, we place the blockquote CTA.
We must not use « En conclusion ». So final H2 should not be « En conclusion ». We’ll use « Votre plan d’action ».
Now we need to ensure each H2 section is 150-250 words. That’s a lot; we need to write roughly 180-200 words per section.
We also need to alternate formats within sections: paragraph analytical, then list, then example concrete chiffre.
Thus each H2 section will contain:
– a paragraph (maybe ~60-80 words)
– then a ul list (maybe 3-5 items)
– then a concrete example with numbers (maybe a sentence with stats)We also need to include blockquote for CV/example and for piège/reflexe. Those could be inside a section or separate? The instruction: « L’exemple de CV / lettre (si présent) doit être un ENCADRÉ distinct et visuel :
avec une présentation réaliste (en-tête, sections, dates), comme un vrai document qu’on lit, suivi d’une analyse « pourquoi ça marche » point par point ». So we need a blockquote containing the CV/example, then after that an analysis (maybe as regular paragraphs). The analysis could be after the blockquote, still within the same section or after.
Similarly, « Intègre 1 à 2 encadrés
« Le piège à éviter » ou « Le réflexe de pro » avec un cas concret ». So we need blockquote(s) containing those labels and a concrete case.
We need to ensure we use strong sparingly.
Now we need to avoid forbidden phrases at start of paragraphs: « En effet », « Il convient de noter », « il est important de souligner », « De plus », « En conclusion », « n’est pas seulement X, c’est Y ». Also avoid starting paragraphs with those phrases. We’ll be careful.
We also need to vary sentence lengths, use concrete numbers.
Now let’s craft content.
First, opening narrative (p after h1). 2-3 sentences: a candidate named Sophie preparing for an interview at Nike, feeling stuck to convey her motivation, decides to use storytelling.
We’ll write: « Sophie relit son CV dans le couloir du siège européen de Nike, à quelques minutes de son entretien. Elle sent que ses expériences, bien que solides, peinent à raconter qui elle est vraiment. Elle décide alors de transformer chaque réalisation en petite histoire, comme Nike le fait dans ses publicités. »
That’s 2 sentences.
Now after that we need to keep the ez-toc container. We’ll keep its inner content but update links.
We’ll need to produce the HTML with the updated toc.
Given the complexity, perhaps easier: we can output a new HTML but keep the tag types; we may not need to keep the ez-toc container exactly. The instruction « Conserve et enrichis les balises HTML » may be interpreted as we must not remove any of those tags from the original, but we can add others. However if we completely replace the container, we might be removing those tags (like the div with id ez-toc-container). That might be considered not conserving. To be safe, we should keep that div and its inner structure, but we can change the text inside.
Thus we need to output the exact same outer HTML as given, but replace the content inside each tag with our new content.
Let’s copy the original HTML skeleton:
…
Then we have the h2 sections etc.
Thus we need to replace the content of each h2 and following p etc.
We’ll need to keep the same structure: after the nav, we have the h2 sections with their spans and then p etc.
We’ll replace each h2’s title and the p(s) that follow.
We’ll also need to adjust the toc links to point to our new ids and match the new titles.